ATHLETES BY NATURE. CULTURED BY CHOICE.
THE CULTURED ATHLETE LIFESTYLE
Houston Texans star defensive end, J.J Watt & Reebok have teamed up to shoot video for its 'Hunt For Greatness' campaign. Reebok uses the world of fitness to inspire it's athletes and those who choose health and wellness as a lifestyle. The 'Hunt for Greatness' attitude is a motivational tactic to keep athletes always striving to 'eat'. In the wilderness, you have to hunt to eat & you have to eat to live. We as athletes use this slogan because sports is such a competitive business. Either you or your championship is being hunted or you wake up looking to compete and to 'eat'.
“Greatness is not something that you can sit back and hope for. It is not something that you can chase. Greatness must be hunted,” Watt said. “When you hunt something, you study your prey, you create a tactical plan and you attack until the mission is accomplished, overcoming any obstacles that may be in your way. Each one of us has our own definition of what greatness is, but we can all hunt together. That is what Reebok and I are teaming up to do with the Hunt Greatness campaign. We are going to give people the tools and the motivation to hunt their own personal greatness.”